Read time: 4 mins Author: Rosemary Lafferty, Owner of Yellow Ruler Marketing If your product or service is a highly technical or industrial product, you may feel that it is going to be much harder/impossible to market it compared to marketing for consumer products such as clothes, shoes, laptops etc. It is true that such […]
We all now have easy access to artificial intelligence (AI) tools such as Chat GPT to help us speed up content creation for our websites or social media. However, this raises an important question – if you use AI to create your website’s blog posts or website page content, will this negatively affect your rankings […]
by Rosemary Lafferty Read time: 2 minutes Thinking about what your business’ brand voice is might not seem like a big priority but it is important to have at least thought through what your brand voice is – i.e. what you want people to think/say about your business, in other words, how your brand or […]
Written by Rosemary Lafferty (Read time: 3 minutes) LinkedIn Activity Recommendations for Brand Awareness LinkedIn can be a very useful, free* tool to build brand awareness, remain “top of mind” in prospects heads and can allow you to build a reputation as an expert in your field if you share good quality content. To do […]
Wondering how marketing can turn your target prospects into customers? The infographic below explains the process. Key points to note: To be successful at marketing, you need to be: – consistent posting to social media- even that is once a week or once a month – create social media, eNewsletter, and website content that helps your […]
If you are creating content for social media or your website in the B2B space, then take a moment to watch this very short video where I outline 2 very important tips. If you follow these two fundamental tips, your social media content and website will help achieve your objectives. Like to receive digital marketing […]
Written by: Rosemary Lafferty Read time: 15 minutes How can you reach your target audience on LinkedIn? In this post, we will look at a plan to reach your target market on LinkedIn. We will outline clear, actionable steps to help you generate suitable leads and nurture these leads. Specifically, we will cover: Digital Marketing Plan […]
Written by: Rosemary Lafferty Read Time: 2 minutes A LinkedIn Company Page is Important for a B2B business, no matter how small. It is always a good idea to have a Linkedin company page as well as a Linkedin personal profile. A LinkedIn company page is especially important if you are selling B2B i.e. to […]
How to Create Blog and Social Media Post for B2B Written by: Rosemary Lafferty Read time: 2 minutes Wondering how to structure a blog or social media post so that readers will actually stop scrolling and read? Follow the following format to improve the “user experience” i.e. – how easy it is for the user […]