Read time: 4 mins Author: Rosemary Lafferty, Owner of Yellow Ruler Marketing How to Market a Technical or Industrial Product: Simple Steps for Success If you’re a business owner with a highly technical or industrial product or service, you might feel that marketing it is very difficult because the product is not “attractive” on social […]
What is a Buyer Persona? A Buyer Persona, also known as an Ideal Customer Profile (ICP), is a detailed representation of your ideal client/s. In B2B marketing, it’s essential to create a distinct Buyer Persona for each customer segment or target market. For instance, if your product caters to the construction industry, you might have […]
How Does Marketing Turn Your B2B Prospects into Customers? The journey from prospect to customer in the B2B (business-to-business) world is a gradual process that requires consistent, properly planned marketing. Think of it like planting a seed and nurturing it over time before you see the fruits. Marketing is the nurturing process that helps turn […]
Thinking of Improving your B2B Website? Read This First. by Rosemary Lafferty Read time: 2 minutes Thinking about refreshing your B2B website? While it’s tempting to dive into a redesign, it’s critical to first establish or refine your digital marketing strategy. It’s a cliché but ….if you fail to plan, you are planning to fail. […]
We all now have easy access to artificial intelligence (AI) tools such as Chat GPT to help us speed up content creation for our websites or social media. However, this raises an important question – if you use AI to create your website’s blog posts or website page content, will this negatively affect your rankings […]
by Rosemary Lafferty Read time: 2 minutes Thinking about what your business’ brand voice is might not seem like a big priority but it is important to have at least thought through what your brand voice is – i.e. what you want people to think/say about your business, in other words, how your brand or […]
Written by Rosemary Lafferty (Read time: 3 minutes) LinkedIn Activity Recommendations for Brand Awareness LinkedIn can be a very useful, free* tool to build brand awareness, remain “top of mind” in prospects heads and can allow you to build a reputation as an expert in your field if you share good quality content. To do […]
If you are creating content for social media or your website in the B2B space, then take a moment to watch this very short video where I outline 2 very important tips. If you follow these two fundamental tips, your social media content and website will help achieve your objectives. Like to receive digital marketing […]
Written by: Rosemary Lafferty Read time: 15 minutes How can you reach your target audience on LinkedIn? In this post, we will look at a plan to reach your target market on LinkedIn. We will outline clear, actionable steps to help you generate suitable leads and nurture these leads. Specifically, we will cover: Digital Marketing Plan […]