Using Marketing to Turn B2B Prospects into Customers (infographic)

Wondering how marketing can turn your target prospects into customers? The infographic below explains the process. Key points to note: To be successful at marketing, you need to be: – consistent posting to social media- even that is once a week or once a month – create social media, eNewsletter, and website content that helps your […]

Friday, June 11th, 2021


Creating Content for B2B – Two Important Tips

If you are creating content for social media or your website in the B2B space, then take a moment to watch this very short video where I outline 2 very important tips. If you follow these two fundamental tips, your social media content and website will help achieve your objectives. Like to receive digital marketing […]

Wednesday, November 11th, 2020


How To Reach your Target B2B Audience on LinkedIn – for Small Business

Written by: Rosemary Lafferty Read time: 15 minutes Published: 1st August 2020 How can you reach your target audience on LinkedIn? In this post, we will look at a plan to reach your target market on LinkedIn. We will outline clear, actionable steps to help you generate suitable leads and nurture these leads. Specifically, we […]

Friday, July 31st, 2020


Do I need a LinkedIn Company Page for my SME?

 Written by: Rosemary Lafferty Read Time: 2 minutes A LinkedIn Company Page is Important for a B2B business, no matter how small. It is always a good idea to have a Linkedin company page as well as a Linkedin personal profile. A LinkedIn company page is especially important if you are selling B2B i.e. to […]

Thursday, July 16th, 2020


Is investing in marketing worthwhile for SMEs in Ireland?

Written by Rosemary Lafferty Read time: 1 minute Yes, nobody can buy from your business if they don’t know your business exists in the first place. This may sound really obvious but if you think about that statement for a second, one realises that your first marketing priority is brand awareness. Ask yourself – are […]

Monday, May 18th, 2020


Website Development Grant for Online Trading Increased to 90%

If you are an Irish SME looking to improve your online presence, the recent improvement in the Trading Online Voucher Scheme (TOVS) is a great opportunity for you.   Written by Rosemary Lafferty. Updated 23-4-2020 Read time: 2 minutes What is the Trading Online Voucher Scheme? The TOVS is a grant for small businesses (with […]

Friday, April 17th, 2020


6 Ways Social Media Marketing Can Help your SME

How exactly will social media marketing help my small/medium business? This question is one of the questions I am most frequently asked by clients. In this infographic below, I try to show how well-executed social media marketing will help to build brand awareness and reputation in your target markets. You can read tips about creating social […]

Sunday, April 12th, 2020


“About Us” Pages On Websites – Tips

How to Write Text for an About Us Website Page (Read time: 2 min)   Written by Rosemary Lafferty The About Us website page text is one of the four most read pages on all websites. (The Home Page, Product/Services and the Contact Us page are the other popular pages.) While you may think that visitors […]


Saturday, September 21st, 2019


National Sales and Marketing Summit 2019 Presentation (Audio)

I was delighted to give a 15 minute presentation on the following topic How SME’s Can Use Marketing to Create a Regular Flow of Sales at the 2019 Sales and Marketing Summit in the RDS.  Click the orange and white arrow below to listen. Mobile Phone Users: Click “Listen in Browser” so that you don’t […]

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Friday, June 7th, 2019


10 Key Elements of a Good Printing Website

Printing Businesses – Thinking of Improving your Website? Read This First. After reading this blog, you will know the 10 most important elements of a printing successful website. Ideally your website should work for hard for your business 24/7, acting as a “digital” sales rep, drawing in prospects from search engine results pages and then […]

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Wednesday, July 11th, 2018