Written by: Rosemary Lafferty Read time: 15 minutes Published: 1st August 2020 How can you reach your target audience on LinkedIn? The COVID19 pandemic has made social media marketing a lot more difficult and as a LinkedIn user, you may have received a lot more connection requests and LinkedIn sales/spam type messages in the past […]
Written by: Rosemary Lafferty Read Time: 2 minutes A LinkedIn Company Page is Important for a B2B business, no matter how small. It is always a good idea to have a Linkedin company page as well as a Linkedin personal profile. A LinkedIn company page is especially important if you are selling B2B i.e. to […]
Written by Rosemary Lafferty Read time: 1 minute Yes, nobody can buy from your business if they don’t know your business exists in the first place. This may sound really obvious but if you think about that statement for a second, one realises that your first marketing priority is brand awareness. Ask yourself – are […]
If you are an Irish SME looking to improve your online presence, the recent improvement in the Trading Online Voucher Scheme (TOVS) is a great opportunity for you. Written by Rosemary Lafferty. Updated 23-4-2020 Read time: 2 minutes What is the Trading Online Voucher Scheme? The TOVS is a grant for small businesses (with […]
How exactly will social media marketing help my small/medium business? This question is one of the questions I am most frequently asked by clients. In this infographic below, I try to show how well-executed social media marketing will help to build brand awareness and reputation in your target markets. You can read tips about creating social […]
How to Write Text for an About Us Website Page (Read time: 2 min) Written by Rosemary Lafferty The About Us website page text is one of the four most read pages on all websites. (The Home Page, Product/Services and the Contact Us page are the other popular pages.) While you may think that visitors […]
I was delighted to give a 15 minute presentation on the following topic How SME’s Can Use Marketing to Create a Regular Flow of Sales at the 2019 Sales and Marketing Summit in the RDS. Click the orange and white arrow below to listen. Mobile Phone Users: Click “Listen in Browser” so that you don’t […]
Printing Businesses – Thinking of Improving your Website? Read This First. After reading this blog, you will know the 10 most important elements of a printing successful website. Ideally your website should work for hard for your business 24/7, acting as a “digital” sales rep, drawing in prospects from search engine results pages and then […]
Find out how digital marketing, social media, e-newsletters can help your Irish Printing, Packaging or Self-adhesive Labelling company to sell more. (20 minute podcast). Click on the white arrow below to play the podcast. Please call or email us if you would like a free consultation about marketing.
Marketing for Small Businesses. In a interview with Brendan Hackett on Liffey Sound FM, we discuss how small businesses who do very little marketing should start marketing and also some marketing tips for small businesses. (Go to 8 minutes into the interview to skip the general introduction) Listen to the interview here. Wondering if some […]