What is a Brand Voice and why does it matter?

by Rosemary Lafferty Read time: 2 minutes Thinking about what your business’ brand voice is might not seem like a big priority but it is important to have at least thought through what your brand voice is – i.e. what you want people to think/say about your business, in other words, how your brand or […]

Wednesday, January 11th, 2023


Social Media Marketing Tips for B2B – Video


Thursday, June 16th, 2022


How to Build Brand Awareness on LinkedIn with 30 minutes Weekly Activity

Written by Rosemary Lafferty (Read time: 3 minutes) LinkedIn Activity Recommendations for Brand Awareness LinkedIn can be a very useful, free* tool to build brand awareness, remain “top of mind” in prospects heads and can allow you to build a reputation as an expert in your field if you share good quality content. To do […]

Monday, May 9th, 2022


Using Marketing to Turn B2B Prospects into Customers (infographic)

Wondering how marketing can turn your target prospects into customers? The infographic below explains the process. Key points to note: To be successful at marketing, you need to be: – consistent posting to social media- even that is once a week or once a month – create social media, eNewsletter, and website content that helps your […]

Friday, June 11th, 2021


Creating Content for B2B – Two Important Tips

If you are creating content for social media or your website in the B2B space, then take a moment to watch this very short video where I outline 2 very important tips. If you follow these two fundamental tips, your social media content and website will help achieve your objectives. Like to receive digital marketing […]

Wednesday, November 11th, 2020


How To Reach your Target B2B Audience on LinkedIn – for Small Business

Written by: Rosemary Lafferty Read time: 15 minutes Published: 1st August 2020 How can you reach your target audience on LinkedIn? In this post, we will look at a plan to reach your target market on LinkedIn. We will outline clear, actionable steps to help you generate suitable leads and nurture these leads. Specifically, we […]

Friday, July 31st, 2020


Do I need a LinkedIn Company Page for my SME?

 Written by: Rosemary Lafferty Read Time: 2 minutes A LinkedIn Company Page is Important for a B2B business, no matter how small. It is always a good idea to have a Linkedin company page as well as a Linkedin personal profile. A LinkedIn company page is especially important if you are selling B2B i.e. to […]

Thursday, July 16th, 2020


How to Create a B2B Blog and Social Media Post

How to Create Blog and Social Media Post for B2B Written by: Rosemary Lafferty Read time: 2 minutes Wondering how to structure a blog or social media post so that readers will actually stop scrolling and read? Follow the following format to improve the “user experience” i.e. – how easy it is for the user […]

Monday, July 6th, 2020


Is investing in marketing worthwhile for SMEs in Ireland?

Written by Rosemary Lafferty Read time: 1 minute Yes, nobody can buy from your business if they don’t know your business exists in the first place. This may sound really obvious but if you think about that statement for a second, one realises that your first marketing priority is brand awareness. Ask yourself – are […]

Monday, May 18th, 2020


Website Development Grant for Online Trading Increased to 90%

If you are an Irish SME looking to improve your online presence, the recent improvement in the Trading Online Voucher Scheme (TOVS) is a great opportunity for you.   Written by Rosemary Lafferty. Updated 23-4-2020 Read time: 2 minutes What is the Trading Online Voucher Scheme? The TOVS is a grant for small businesses (with […]

Friday, April 17th, 2020