What is a Buyer Persona and why do you need one?

What is a Buyer Persona? A “Buyer Persona” (aka Ideal Customer Profile (ICP)) is a detailed description of your ideal client(s). For B2B marketing, you need a separate Buyer Persona for each customer type/target market. For example, if you sell a product that is used in the construction industry, you may have 3 customer types […]

Tuesday, May 28th, 2024


Using Marketing to Turn B2B Prospects into Customers (infographic)

How does marketing turn your target B2B prospects into customers? The infographic below explains the journey of a business-to-business (B2B) prospect, starting from the point where they have never heard of your business until they become a customer. As you can see, this journey/process will not happen overnight and you need to facilitate this journey […]

Monday, May 20th, 2024


How to Get Started with Marketing B2B

“We need to start marketing our business but where do we start” If the above statement summarises how you feel about marketing, then this article will give you clear direction on how to begin marketing in an effective way. Notes: This article is relevant if your business sells to other businesses (B2B) and assumes that […]

Tuesday, May 14th, 2024


11 Key Elements of a Good B2B Website

Thinking of Improving your B2B Website? Read This First. by Rosemary Lafferty Read time: 2 minutes If you have decided your website needs a revamp, you may be keen to dive in and start makes changes to it. However, it is extremely important that any major changes to your website are done only after you […]

Wednesday, October 11th, 2023


How to do marketing for B2B products or services – manufacturing or industrial sector

Read time: 4 mins Author: Rosemary Lafferty, Owner of Yellow Ruler Marketing If your product or service is a highly technical or industrial product, you may feel that it is going to be much harder/impossible to market it compared to marketing for consumer products such as clothes, shoes, laptops etc. It is true that such […]

Monday, May 29th, 2023


Will using AI for content creation negatively affect your rankings on Google’s search engine results pages (SERPS)?

We all now have easy access to artificial intelligence (AI) tools such as Chat GPT to help us speed up content creation for our websites or social media. However, this raises an important question – if you use AI to create your website’s blog posts or website page content, will this negatively affect your rankings […]

Wednesday, April 26th, 2023


What is a Brand Voice and why does it matter?

by Rosemary Lafferty Read time: 2 minutes Thinking about what your business’ brand voice is might not seem like a big priority but it is important to have at least thought through what your brand voice is – i.e. what you want people to think/say about your business, in other words, how your brand or […]

Wednesday, January 11th, 2023


Social Media Marketing Tips for B2B – Video


Thursday, June 16th, 2022


How to Build Brand Awareness on LinkedIn with 30 minutes Weekly Activity

Written by Rosemary Lafferty (Read time: 3 minutes) LinkedIn Activity Recommendations for Brand Awareness LinkedIn can be a very useful, free* tool to build brand awareness, remain “top of mind” in prospects heads and can allow you to build a reputation as an expert in your field if you share good quality content. To do […]

Monday, May 9th, 2022


Creating Content for B2B – Two Important Tips

If you are creating content for social media or your website in the B2B space, then take a moment to watch this very short video where I outline 2 very important tips. If you follow these two fundamental tips, your social media content and website will help achieve your objectives. Like to receive digital marketing […]

Wednesday, November 11th, 2020