What is a Buyer Persona and why do you need one?

What is a Buyer Persona? A “Buyer Persona” (aka Ideal Customer Profile (ICP)) is a detailed description of your ideal client(s). For B2B marketing, you need a separate Buyer Persona for each customer type/target market. For example, if you sell a product that is used in the construction industry, you may have 3 customer types […]

Tuesday, May 28th, 2024


Using Marketing to Turn B2B Prospects into Customers (infographic)

How does marketing turn your target B2B prospects into customers? The infographic below explains the journey of a business-to-business (B2B) prospect, starting from the point where they have never heard of your business until they become a customer. As you can see, this journey/process will not happen overnight and you need to facilitate this journey […]

Monday, May 20th, 2024


How to Get Started with Marketing B2B

“We need to start marketing our business but where do we start” If the above statement summarises how you feel about marketing, then this article will give you clear direction on how to begin marketing in an effective way. Notes: This article is relevant if your business sells to other businesses (B2B) and assumes that […]

Tuesday, May 14th, 2024