Yellow Ruler Marketing is a flexible and sales-focused marketing consultancy that helps small and medium-sized businesses to increase sales through the use of traditional and digital marketing. My experience of personal selling and finding new prospects means that any marketing tools I use for your business will produces real results. I work in partnership with an expert website developer, graphic designer and photographer so that any website updates, branding revisions or photography is completed for you by an expert in that field.
I have particular experience in the printing, packaging and labelling industry, having worked as a sales rep in a number of these businesses in Ireland, England and Wales. Fifteen years of “on the road” selling printing combined with marketing expertise means that if you are a printing, packaging, self-adhesive labelling or reprographic house in Ireland wishing to sell more, then a free consultation with myself, Rosemary Lafferty, will be time well spent.
I will sit down with you, the client and get a thorough understanding of how your business works before developing a proposal for you.
I work with clients whose key customers are food manufacturers so I developed a good understanding of the food industry in Ireland as I have created and curated social media content for those customers. I have been and will be a judge at the Irish Quality Food and Drink Awards in 2016 and 2107. On a personal level, I have a great interest in growing food, cooking and eating for good health.