B2B Marketing Mistakes – Seven Common Errors
Irish and UK B2B Owners and MD’s: Are you making these very common B2B marketing mistakes?
In this article, I list the seven most common B2B marketing mistakes that I see in my work with technical, industrial B2B companies in Ireland and UK. We also cover how to fix them.
Here’s the list:
1️⃣ Getting Started without a Marketing Plan.
If you do only one thing for your business, ensure you get a marketing plan to guide your marketing efforts. This will save you a lot of frustration, wasted time, effort and stress. Once you understand the plan, you can update it yourself as your business grows and changes
2️⃣ Expecting Instant Results.
Marketing is like gardening, it takes time, and consistent and sustained effort.
3️⃣Neglecting Optimisation of your website and social media posts.
Learn about optimisation and implement it/ outsource to a reliable marketing agency. A well optimised website can bring in website traffic and enquiries 24/7, 365 days a year.
4️⃣Only doing Marketing work when sales begin to drop off.
Starting to do marketing in a panic when revenue drops off will most likely end in poor results and huge frustration. Maintain consistent marketing all year around.
5️⃣Using your Personal Preferences only to Make Marketing Decisions.
Make sure that you back up your hunches with sound data and research. A marketing plan will cover the required data and research.
6️⃣Making Your Marketing Content All About You.
Your prospects and customers care only about how your product/service can help them. They want to see your content addressing their pain points and how your business can help them solve that problem/pain point.
7️⃣Not Understanding the Sales Funnel.
The sales funnel is one of the most important concepts of marketing and understanding it will allow you do better marketing and feel less frustrated with the pace of results. We explain the sales funnel in this document.
Want to improve your B2B marketing today?
Contact us today to get started. We help B2B companies In Ireland and the UK with Marketing Plans and Content Creation, with a focus on companies with complex, technical, “hard-to-explain” products/services.