About Us

About Us

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Sales experience in the Printing, Packaging and Self-adhesive Labelling Industry

Rosemary Lafferty worked as a sales rep within the printing industry for over 15 years, starting out as a graduate management trainee with the Clondalkin Group. She has worked in printing and labelling companies in Ireland, England and Wales, including companies such as Cahill Printers (computer manuals), DC Kavanagh (direct mail and general print), Speedharrow Labels, Wales( self-adhesive label printing) Cavendish Press, England (high quality general print) and ICW (web printing). She gained valuable experience in finding prospects and developing these prospects into growing customers. This experience has been invaluable in creating marketing strategies that integrate with and can be utilised by a companies’ sales team.

Food Industry In Ireland

Rosemary has worked with clients whose key customers are food manufacturers so she developed a good understanding of the food industry in Ireland because she has created and curated social media content aimed at those customers. Rosemary has been and will be a judge at the Irish Quality Food and Drink Awards in 2016 and 2107.  On a personal level, she have a great interest in growing food, cooking and eating for good health.

Marketing experience and qualifications

Rosemary has both practical and educational marketing knowledge. Her marketing work for small and medium businesses focuses on the appropriate tools to meet your particular business goals. For example, you may have identified that while you have a great product or service, the awareness level of your business is very low in your target market which means that you are working of very small base of prospects which limits your business growth. In this case, Yellow Ruler will investigate your target markets, develop a plan, using traditional and digital marketing methods to ratchet up the awareness in your industry.

Some of the work we have done has centred on optimising websites. Yellow Ruler can assist your business if you feel that any of the following statements apply to your website:

-it is not producing valuable leads for your business

-it is not providing useful information for your existing customers

-it is difficult to navigate

-it performs poorly on search engines

-it looks unappealing and/or does not clearly get across what your business does.

Read more about my marketing work in Recent Projects

Marketing Qualifications

Bachelor of Commerce degree (Hons) NUIG

Masters of Marketing(Hons) NUIG

Diploma in Digital Marketing (Dinstinction) FETAC

Nominated for Mayo Person of the Year 2009