(Read time: 2 min)

  Written by Rosemary Lafferty

The About Us website page text is one of the four most read pages on all websites. (The Home Page, Product/Services and the Contact Us page are the other popular pages.)

While you may think that visitors to your website are purely looking for a product or service, remember your website visitors are not “bots”. They are real people, just like you and I. Like most people, your visitors like to know the “humans” behind a business. Therefore, it is important to follow a few tips when creating your “About Us” page.

About Us website page text

Write the text in a conversational way – avoid dry, corporate phrases such as “Our mission, our corporate vision…”. Imagine what you would say if you met somebody in person and they asked you to tell them about your business. Then write this down and use as the text for your “About Us” page.

Include a photograph of yourself or key staff.

Explain why you set up the business, how you get satisfaction from helping your customers.

Include a few sentences about you personally – e.g. what you like to do in your spare time, some other light-hearted information about yourself.

Invite the visitor to contact your business with a “call-to-action” button at the end of the page.

Originally Published January 2019, updated October 2019

Read this excellent article from HubSpot on this topic

The post “About Us” Pages On Websites – Tips appeared first on Yellow Ruler Marketing.

In this excellent article by Ayay Nanji on the Marketing Profs website, he reports on a survey, completed in March 2017 that surveyed consumers to see what were the biggest mistakes that small business websites were making. The article has interesting graphs showing the mistakes by percentage votes.

The question posed to the respondents was: what’s most likely to leave you with a bad impression when visiting a small business’ website?

Below we have summarised the key mistakes that should be a priority to fix for your small business website.

Not having up-to-date contact details (49.7% )

Not having your business hours, address and directions clearly shown (41.5%)

Not having product information on your website(34.3%)

Not having a professional design and colour scheme(26.2%)

Having hard- to-read fonts or colours behind the text that makes it hard to read(23.7%)

Website does not re-size correctly on mobile phone or tablet (17.8%)

Read the full article here 

Contact Yellow Ruler Marketing if you are interested in a website re-design or improvement for your printing, packaging or labelling business:  email rosemary@yellowrulermarketing.ie or call Rosemary on 086 3061260

The post 6 mistakes commonly found on small business websites appeared first on Yellow Ruler Marketing.