Complete website revamp for this packaging printing company– including new photographs of quality printed packaging commissioned, full SEO plan featuring keywords suitable for the increasing search enginer performance for packaging and printing, new pages added to improve the credibility of the website, improved analytics added to the site to better inform the decision making, eNewsletter and social media tools added to site.
Social media marketing plan set up and activated, blog and helpful packaging guides content written in conjunction with the company to increase the target market awareness of the company and drive traffic to the website.
Ongoing social media management – packaging and printing relevant updates created/curated and posted on the company’s LinkedIn company page on an ongoing basis. Engagement by packaging buyers is monitored and reported to management.
The challenge for this company was that while the company had a very high conversion rate of the quotes to jobs, the awareness level of the company was quite low within the industry. As the owner spent most of his time actually working with existing customers, he had very little time for new business development. I set up a prospecting plan for this company – (assembling a database of suitable prospects to target, calling each prospect company to get the buyer name, doing a further call to get to speak to the buyer to introduce the company and invite them receive the companies’ eNewsletter). The sign-up rate was very high and this allowed the owner to write useful eNewsletter material which we sent out using free email software to all the prospects. The email analytics provided key information which meant that any further prospecting activity could be much more targeted, concentrating on those prospects who have actively shown an interest in the company and also maintained high awareness levels of the company. When the owner followed up these companies after a period of time, he found that he was much more successful in gaining meetings with the buyers in these prospect companies and generated sales as a direct result.
An original fundraising idea by myself, this was idea that tackled the waste generated by the excess of presents that young children get for their birthday by setting up a system where some guests would be invited to donate instead of buying a present. The birthday child then gets a special Pass the Present pack from Oxfam Ireland as an acknowledgment of their small sacrifice for those less well off. I created this idea and worked as a volunteer with Oxfam Ireland from inception to soft launch. This involved creating the concept for Pack materials and doing radio, TV and press interviews.
Castletown Pharmacy required website changes across a number of pages, an upgraded security and maintenance package and regular updates to the website blog. The website changes included adding new menu buttons, deleting old buttons, adding video, updating the content management system, adding new photos, improving the layout and adding more social media links.